Hey there,
I'm Bruno.
A strategist with 15 years across some of Brazil's most creative ad agencies and media companies, along with a few other adventures.
↓ Where I worked
Onix Day
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Onix Day
- Problem
- Onix had nothing new to announce, and rivals were closing in. Its biggest asset, Lollapalooza, wasn't even democratic: a single day cost R$800.
- Insight
- Democratization is in Onix's DNA. After democratizing technology, it should democratize the experience itself.
- Solution
- A free extra festival day for 20,000 Onix owners and their friends.
- Results
- +51% site visits from young audiences · 5,400 #OnixDay mentions in 11 days · +165% engagement · 45% of all branded posts, beating Doritos, Axe and Budweiser.
Come Together
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Come Together
- Problem
- Itaú sponsored Rock in Rio and needed to own it. The easy path was another feel-good film about the power of music.
- Insight
- 2017 was the year the world was closing in on itself: travel bans, Brexit, nationalism rising. A festival is the opposite: strangers from everywhere, together.
- Solution
- "Come Together" by The Beatles, sung by people worldwide, ending at Rock in Rio. A stand for diversity, right when the world was choosing sides.
- Results
- Turned a festival sponsorship into a cultural statement on unity, anchored in a clear brand belief rather than the event alone.
Vovloggers
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Vovloggers
- Problem
- Banking apps still weren't part of people's routine.
- Insight
- The barrier wasn't features, it was confidence. People didn't feel ready.
- Solution
- Lília and Neuza, two 80-year-olds learning the app on camera.
- Results
- +22.5% app downloads (double the goal) · 94% positive sentiment · #1 bank associated with "digital".
Al Rihla
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Al Rihla
- Problem
- Adidas needed to launch the World Cup ball where football culture lives: the favelas.
- Insight
- In the favela, football and funk chase the same dream of making it out. Speak through the music, not an ad.
- Solution
- A funk single released through the world's largest funk producer, plus a community arena rebuilt free.
- Results
- Millions of organic views · one community arena rebuilt · first World Cup ball to donate 1% of net sales to social causes.
Quem vai de bike chega melhor
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Quem vai de bike chega melhor
- Problem
- A small brief: an ad about swapping the supplier of Itaú's worn-out orange bikes, once iconic, now faded.
- Insight
- A bike isn't transport. It changes how you see your city and your place in it — you arrive better.
- Solution
- A manifesto reframing the bikes as collective city transformation, not a rider perk.
- Results
- A new strategic platform and signature line created end to end: you arrive better by bike.
Futuro Ex-Porta
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Futuro Ex-Porta
- Problem
- Porta needed to reconnect with a younger audience.
- Insight
- The joke that Porta was just a "stepping stone" for comedians was actually its truth: it launches talent. Own it instead of fighting it.
- Solution
- The brand's first reality: a competition to find its next cast member.
- Results
- Porta's first long-form format · 8 episodes under YouTube Originals · millions of views · a new revenue stream.
Te Prego Lá Fora
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Te Prego Lá Fora
- Problem
- The pandemic killed live-action shoots before Porta's biggest season.
- Insight
- Porta's comedy lives in its voice, not its faces. Without actors, animation could carry it, and open a format the brand never had.
- Solution
- The group's first adult animation special, released on Paramount+.
- Results
- A new format born from constraint, released across 4 markets (Brazil, Mexico, Argentina, Colombia).
Camaro 50 Years
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Camaro 50 Years
- Problem
- A legend turning 50 couldn't be celebrated with a nostalgic film.
- Insight
- If the Camaro is a legend, let it act like one. Instead of telling the story of its power, prove it for real.
- Solution
- Two cinematic stunt films, no CGI: jumping between moving trucks, blowing out its own candle mid-air.
- Results
- 2M+ YouTube views across the two films · specs (461 hp, 0–100 in 4.2s) turned into spectacle.
Experience
Digital Strategy Director / On Tales
2025 – Current
Whale watching company in Madeira.
Founder / Bruno Schwarzschild Consultancy
2023 – Current
Branding & digital strategy consultancy.
Moved from Brazil to Portugal · 2023
Head of Strategy / KondZilla
2022
World's largest funk channel and one of Latin America's leading music platforms — 68.2M subscribers, 40B+ views.
Head of Strategy / Porta dos Fundos
2021 – 2022
Latin America's largest comedy entertainment hub, with a community of 40M+ people.
Head of Strategy / SUBA
2019 – 2021
Full-service content and influence agency specializing in casting, influencer marketing and content.
Strategy Manager / Commonwealth/WMcCann
2018 – 2019
Full-service agency for the Chevrolet brand worldwide.
Strategy Supervisor / Africa
2016 – 2018
Full-service ad agency, where I worked for Itaú bank.
Strategy Supervisor / Talent Marcel
2015 – 2016
Full-service ad agency, where I worked for Santander and Heineken brands.
Strategy Assistant / WMcCann
2014 – 2015
Full-service ad agency, where I worked for Bradesco bank and Seara/JBS Foods.
2010 – 2014
Before that, I worked with agencies specialized in branding, promotions, product launches, sponsorship activation and event planning.
Awards
2022
Grand Jury Member — AME Awards Latin America (New York Festivals)
Selected by New York Festivals to evaluate marketing effectiveness and advertising campaigns across Latin America. Represented Brazil as Head of Strategy & Business Development at Porta dos Fundos (ViacomCBS).
2017
Effie Awards Brazil (Silver) — Long-Term Effectiveness / Long-Term Communication Platform
Isso Muda o Mundo · Itaú
2016
Effie Awards Brazil (Silver) — Digital/Mobile
Vovloggers · Itaú
A few other adventures
I had a bar in São Paulo.
Le Basquiat: a bar I ran with friends that had a rotating gallery giving stage to new artists every month.
I became a skipper in Madeira.
While being a Digital Strategy Director at On Tales, a whale watching company, I got my skipper license and started to find whales & dolphins every day as a captain and sailor.
I paint endangered species.
My main project is Black Selva, where I paint Brazil's endangered flora species — mostly in black ink.
I turned beach trash into sculptures.
Spent two years making friends and collecting trash from Praia da Tocha to build sculptures for @catraia_, a sustainable art festival.
I make things with people I like.
Collaborated with brands, surf camps and cultural associations for clothes, content and art classes.
Strategy consultancy,
hands on.
I help brands figure out what to say, to whom, and why.
- Branding, social & digital strategy.
- Brand architecture & expansion — new lines, new audiences, new markets.
- Brand research: origin, positioning and the story that makes you unique.
- Meaningful content and campaigns people remember.
- Photo and video content production for social media.